When you hear the word “marketing” do you throw up your hands and walk away, because marketing is for advertising companies and not for librarians? I beg to differ!
Here’s an example of why we need to be vigilant about how we are perceived–because if we aren’t, and we don’t keep educating people about who we are and what we do, then people like Daniel Bukszpan of CNBC will. And we can’t have that!
Recently, Karen Glover wrote a great Backtalk article chock-full of pop culture and librarianan for Library Journal, titled “What Popular Culture is Telling Us About Libraries and Why We Should Listen.”
- Ed-Tech Book Deserves to Be Widely Read April 18, 2014
- Michael L. Gruenberg Talks About What Inspired Him to Write “Buying and Selling Information” April 17, 2014
- This is nitty-gritty stuff — and it’s really cool! March 28, 2014
- Index it Right! Volume 3 is Here! February 18, 2014
- Information Today Holiday Sale–Save 40% on Select ITI Titles! December 20, 2013
- Now in the Pipeline –The New Digital Scholar August 11, 2012
- The Extreme Searcher Rides Again…? January 21, 2013
- Marketing in Libraries: Yes, It’s Up to You! December 7, 2012
- The Trouble with QR Codes September 18, 2012
- Some Interesting Thoughts about Librarians and Blogging August 6, 2012