Last post, I focused on connecting to customers through a text box. In today’s post, let’s look at the other side – the visual side.
In today’s online world, visual means images and videos. Tools used include Flickr, Facebook, Youtube, Twitter, Pinterest, Instagram and Tumblr. And that’s just for starters.
How can you connect to customers using visual tools? Here are some places to start:
Show business as it happens. Take photos of the day (especially if it’s an interesting one – no cubicle boredom here, please!). If you’re at a conference, take some photos, and include them with text to make a greater visual impact.
Simplify. Keep your photos simple and uncluttered by getting up-close to your subject and by focusing on one thing. Is your subject a person? Get close enough so that your viewer can tell who that person is.
Making a video? Simplifying applies here, too. Focus on one idea or thought, and refrain from using all the cool effects and transitions that your video editing app came with. Those are fun, but distract from your main message.
Keep it short. Speaking of videos, you’ll want to keep them short. Don’t make a 10 minute video introduction to your organization! Instead, tell us the two coolest things to do at the library, and do it in under two minutes.
And, probably the most important point–Always provide a next step! Do you work at a coffee shop, and you just took a photo of your lovely new espresso machine? You can include a link to your menu, directions to your business, or even point to your online ordering system. If you’re a library and created a video book review, add a link to the library catalog record of the book so visitors can place the book on hold.
See what’s going on here? The goal is to act like … well … a helpful person who works at that business or organization. So get busy, and get connecting!