This is nitty-gritty stuff — and it’s really cool!

buying-selling-info-cover-smallWe just put out a news release on Mike Gruenberg’s new ITI book, Buying and Selling InformationIt’s the first time I can recall our ever working with an author on the vendor side of the information equation. And it’ll be the last. (Just kidding, Mike — I really do want to hear about your novel.) … but seriously, while the book does get into some nitty-gritty issues it isn’t a recitation of dry facts or a Big Database Company whitewash job  — far from it. It’s a very personal, interesting, and I might even say profound discussion of how relationships are successfully developed, nurtured, and built to last.

And, uniquely, the relationships in question are those between info pro and sales rep — you know, those on the opposite side of the table when a library database is being discussed, then (hopefully) bought and sold. Mike has done a superb job in his coverage of the topic, and he even includes an awesome little musical tidbit to open each chapter. (It seems Mike is almost as nuts about music as I am. I knew there was something I liked about that guy!)

Please join me in congratulating this legendary sales rep who has now joined the ranks of published authors, and if you think of anyone who might appreciate Buying and Selling Information, let ’em know we have plenty of copies to sell at a discount, and free shipping, to boot. (It’s also available as an ebook.)

If anyone is interested, I’ll post two early cover mock-ups. They are whimsical and I really loved them, but was browbeaten by parties who shall remain nameless into approving the more “authoritative” design you see here. (Let me know if you want to see these because at least one person’s got to care…)

Onward and Upward!

About John Bryans

John B. Bryans is Editor-in-Chief and Publisher of the book publishing divisions of Information Today, Inc. (ITI) and its sister company, Plexus Publishing, Inc. Since 1979 John has worked in book publishing as an editor, book packager, and publisher. He began his career in the world of New York mass-market publishing, specializing in historical fiction and popular nonfiction before moving into technology publishing in the late 1980s. In 1995, at Online Inc., he launched CyberAge Books—a popular line of titles for online searchers, librarians, and business information professionals. In 1998 ITI acquired CyberAge Books and John joined the ITI staff on the edge of the Pine Barrens in rural southern New Jersey. Currently, he acquires and edits books and ebooks in diverse genres including library and information science and technology, cyberculture, education and careers in the information professions, educational technology, knowledge management, networking and customer engagement, indexing, and clinical research, and—regionally for southern New Jersey—mystery and suspense, history, nature and the environment. In 2001 he acquired and published Boardwalk Empire by Nelson Johnson, which inspired an Emmy-winning dramatic series on HBO and became the publisher's first New York Times bestseller.