Now that I’m finished attending Book Expo America, SLA and ALA, I can get back to my overflowing email in-box and the many unanswered messages on my voice mail. But before I dive back into my pile of work, I wanted you to know about a new book that we have published and is on the shelves. It’s called Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem and it’s edited by Peter A. Bruck and Madanmohan Rao. In this unique and timely book, Bruck and Rao bring together an extraordinary cast of thought leaders and practitioners as they survey mobile technology and its impacts on human life, work, and society.
The contributors cover the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise—from business and healthcare to education, employment, entertainment, government, and the media. Global Mobile provides an outline of the various dimensions of the mobile landscape and includes the following:
- Mobile and Megatrends
- Competition and the Evolution of Mobile Markets
- Mobile Web Design Strategies
- The Role of Mobile Social Media in Enterprises
- Mobile Education
- Mobile Phones and Financial Inclusion
- The Mobile Workforce
- Mobile Innovations Trends
- Mobile Government
- Mobiles and the Law
- Policy and Regulatory Issues in the Mobile Internet
Contributors describe how mobile can and is being used to expand economies, alliances, and partnerships, and assess legal, policy, and regulatory issues and challenges. Combining broad practical coverage with a pioneering vision, Global Mobile is the first essential guide to the worldwide mobile ecosystem.
For more information about the book and to download a sample chapter, visit the website. You can order the book at AMAZON, Barnes & Noble, or the ITI Bookstore. If you want to save a tree, you can order it from here or here.
Thanks for reading.