This is the second of three postings where I provide a brief overview of top trending web 2.0 tools which are not covered in the book The Cybrarian’s Web An A – Z Guide to 101 Free Web 2.0 Tools and Other Resources. Please feel free to e-mail me (firstname.lastname@example.org) similar tools you have discovered which are useful for libraries.
Logging into your account on multiple social platforms takes up a lot of time and requires organization and daily management. Hootsuite, described in some circles as the leading social media management tool, can assist in this effort as it allows users to manage multiple social media accounts from within one application and also analyzes social media traffic.
Tool @ work in Libraries: The New York Public Library publicized a case study on its use of HootSuite to “coordinate a decentralized team of contributors and help manage a multitude of social profiles”. Use of this tool has paid dividends in NYPL efforts to maintain an online presence as the leading public library on Facebook and Twitter worldwide.
Pinterest is a virtual pin board-style social sharing website that allows users to create, organize, manage and share theme-based image collections. It is one of the fastest growing online services currently available. Users (reportedly, the majority of whom are female) have been innovative, using the site to “pin” images to their pinboards, reflecting their professional and personal interests (hobbies, special events, new recipes, travel guides). Visitors to the site can browse a library of pinboards created by other users and ‘re-pin’ their favorite images to their personal pinboards. Pinterest’s mission as stated on the website is to “connect everyone in the world through the ‘things’ they find interesting”.
Tool @ work in Libraries: Visit these Pinterest sites developed by libraries to promote collections, services and programs:
- New York Public Library pinterest.com/nypl/
- Fullerton Public Library pinterest.com/fullertonpl/
- Omaha Public Library pinterest.com/omahalibrary/
Many of us can confess to ’googling’ our name, using Google as a tool to track online activities such as publishing, workshop and conference presentations, blogs maintained, memberships in social networks and citations of our work. In a nutshell, keeping track of all the information on the internet which reflects our professional and personal lives. BrandYourself approaches this activity from the other end, helping you to control content found on Google, Yahoo!, Bing and other search engines as well as popular social networks (LinkedIn, Twitter, and Facebook) when someone (colleagues, prospective clients and employers) searches your name.
Tool @ work in Libraries: Promote this service as an online service useful for managing one’s professional online reputation.