Information Today, Inc.

B&N Is Proving That Content is King

While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week…   Lynch said that while B&N needs to be “competitive” in the device space, “hardware is not where margins reside—they reside in digital content.” … It was old-fashioned content that drove sales in B&N’s retail division as sales of physical books had an 8.3% comparable store gain in the quarter, led by sales of the Fifty Shades trilogy plus strong sales of juvenile books.  In the first period, sales from existing customers and higher sales through third parties helped to offset softer sales from new customers.

Read the full article on PW.com

About Rob Colding

I'm the moderator and sometimes contributor to the ITI Books Blog....Word.

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